times are tough all over for all sorts of businesses like retailing for instance. some store chains however are not taking it sitting down and are adopting new techniques to attract business like adding scent to the store environment 8 221strate gic scents have been proven to increase the shoppers dwelling time by as much as 40 percent in a retail environment affirm......
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search wiki is the newest feature to google allowing users to customize search results and is available only to users with google accounts. the feature will allow users to rearrange search results tailored to what they frequently use according to brand republic. users will also be able to add and remove urls relevant to their own searches. they can make notes on sites that will be quo......
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whats the one thing people look for when theyre trying to select a good quality whiskey thats right that it includes a polaroid taken by celebrity photographer john rankin waddell or rankin as hes most commonly known. such is the marketing gimmick thought up by the macallan brand of whiskey who will be putting together a limitededition p......
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bbc trust rejects local video service proposal brand republic news brand republic the bbc trust has rejected the corporations plan to invest up to a68m in a webbased local video service across the uk as it would not improve services enough to justify either the investment of......
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someone needs to stop michael phelps. he is seriously close to being what we call a spokeswhore. hes already got speedo visa att hilton hotels kelloggs guitar hero pizza hut and now subway. subway restaurants has announced today a longterm partnership with world champion swimmer michael phelps. mr. phelps will be representing the brand across all marketing cha......
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revitalising beats repositioning at walmart mark ritsons latest column in marketing covers walmarts remarkable success in bucking the creditcrunch blues. the us retailer recently announced an impressive 7.5 increase in sales for the......
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th is is r elevant to australia as graham watson the cocreator of the lego spot now resides here.... by ed kemp marketing london lego is celebrating its 50th birthday by bringing back its 1981 kip per advert. the tv ad created by tbwa was voted one of the 100 greatest adverts ever by viewers of channel 4. the ads which were tak......
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paul howard arden advertising creative and successful writer was born on april 7th 1940 and died on april 2nd 2008. this short blog post can in no way do justice to his creative influence. what it can do however is serve as an introduction to those who are unfamiliar and as a brief reminder to the rest of us. do not seek praise. seek criticism. the following passage is an exceprt from ......
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quem esta no mercado sabe a dificuldade de levar um deal com esse adiante independente das condiaaes apresentadas. parabans para as partes. copypaste do bluebus agencias publicis groupe vai comprar a brasileira digital tribal 0756 o publicis groupe vai comprar a agancia brasileira digital tribal de sao paulo segundo aqui hoje na brand republic. a agancia continuara operando......
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in a previous life ps head of marketing ted mcconnell would have been burnt for heresy.a in a recent us conference he argued that social networks have no right to monetise their customers conversati ons and that advertisers should be wary of encroaching their customers personal space on social networking websites.a his polemical attack on all......
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british f1 fans should be able to continue watching formula 1 online live in 2009 as the bbc has announced that bbc1 and bbc2 will be made available via its iplayer. with bbc3 and bbc4 already available via iplayer it seems certain that whichever channel bbc uses to show f1 in 2009 an online simulcast version should be available. viewers should also be able to save f1 broadcasts ......
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scrabble sales are at a high in the uk and its now the number one selling game. mattel would like to attribute this to their anniversary marketing efforts and the downsizing in the economy which is forcing people to look for lower cost entertainment source . both of which are true. but other sources also point out that they also owe much of their new sales to the facebook a......
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in response to the latest uk national readership survey see previous post ian clark managing director of thelondonpaper criticized the nrs. the research is not doing justice to free dailies according to clark because of the survey method used and the low number of readers interviewed. clark said to brand republic the nrs is misleading and increasingly irrelevant for the free pa......
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a few years ago second life was everywhere. it wasnt just in the papers the papers were in second life with reuters famously employing a journalist adam reuters to scout for interesting inworld news . there was a political riot when the french front national set up shop companies like rivers run red sprouted up as even bigger companies pored in . the linden labs were a web......
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the independent newspapers the daily and to a lesser extent the sunday have been an ornament to british journalism over the last 20 years or so but theyre looking increasingly like just that an ornament. today owner independent news and media partowned and run by irish magnate tony oreilly announced that the two papers were to cut 90 jobs mainly journalists . beyond a cer......
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...y require and set about building up your toolkit. stepbystep blog post on how to do this to follow in the meantime here are a couple of good websites for jobs in marketingnew media www.brandr epublic.co m and www.nma.co.ukjobs .......
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moms have attacked motrin and taxi new york via twitter. link check out exceo of yahoo jerry yangs memo to staffers. link sec charges mark cuban with insider trading. link johnson and johnson has canceled their olympic sponsorship. link the voice of mccanns applebees apple wanda sykes has c......
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tip of the hat to francois gossieaux who tweeted a link to this brand republic piece procter gambles head of marketing ted mcconnell has said companies should not advertise on facebook saying social networks have no right to monetise their customers conversati ons.8221 pg marketing chief questions value of facebook brand republic news brand republic . i......
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men media brings online sales inhouse brand republic news brand republic guardian media group subsidiary men media publisher of the manchester evening news is bringing its digital sales team inhouse. the move will allow agencies to deal directly with men media......
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jerry yang to step down as yahoo chief executive brand republic news brand republic jerry yang the under fire yahoo chief executive is to step down from his position as soon as the company finds a replacement for him. yangs resignation was announced last night 17 months......
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so its official. online surveys bore people. two things confirmed this for me today. first my colleague helen was sent a particularly badly written online survey and then i read of a report from engage research and global market institute which shows that people have become bored with the format of traditional online surveys. helens experience was probably typical of many of......
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filed under spirits art scottish whiskeymaking and scottish photography combine with the launch of the macallan masters of photography rankin edition . rankin is a famed scottish photographer and he was chosen to easter elchies house the spiritual home of the macallan. he spent a summer interpreting the the macallan estate through his camera lens. the result is 1000 uni......
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it seems that effective monetising of websites may still be a hit and miss affair. in an interesting article on brand republic the discussion is about a video site called hulu . according to projected ad revenue figures hulu will be earning as much if not more advertising revenue in 2009 than youtube will. what is particularly noteworthy is that hulu had 6m us visitors in september compar.....
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...cach szczupoci. by moe po prostu zostaa bardzo przychylnie sfotogr......
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