I’ve been (and so has the rest of the team here) pretty quiet during the last few months. Mostly because we were pretty busy working on Totspot (blog), which we launched with a group of really smart people. Totspot is a social publishing platform for parents and their kids. It’s a pretty niche market, but an exciting one too.
Totspot started out as client work and it became our single focus for months - definitely worth it, for several reasons. One: it’s pretty cool to be working on something that’s usually not your core audience - as you may know, we build solutions for teams much like our own who work on, with and for the web. Second: it gave us an opportunity to engage deeply with an idea. As a team, we usually focus either on planning, or on execution - and we don’t often get the chance to deep dive into a product like we did with Totspot. It was good to get back to thinking exclusively about one core problem, like we had before with B...
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On information overloadFrom: feeds.feedburner.com
Post Date: 2008-03-05 06:34:48
A few years ago, not a lot of people used RSS, and those that did, didn’t really subscribe to that many feeds. We limited ourselves to a small set of sites and sources to keep up with because of the limited nature of the tools we used (browser bookmarks, and our memory for remembering URLs). We’re now at a time when the tools exist to help us not have to remember.
This could be you, right?
My RSS reader keeps track of hundreds of feeds for me, and I’ve grown used to th...
The new ways to engageFrom: feeds.feedburner.com
Post Date: 2008-03-20 19:48:19
Two years ago, Robert Scoble and Shel Israel documented in “Naked conversations” how blogs where changing businesses and their engagement with consumers. 2006 was in fact what you might call the year of the company blog. Companies left and right, big and small, opened blogs to engage in conversations with their costumers and fans. This brough the barrier of communication - previously assumed huge and unbreakable - down to waist height. Anyone with a little interest could get in touch...