Why New Car Sales Are Dropping (Regardless Of The Economy) (://URLFAN)

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Why New Car Sales Are Dropping (Regardless Of The Economy)

Post Date: Aug 13, 2008 6:12 a.m.
Ranked website: pinnycohen.com (Ranks #113269 of 3,783,534)

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http://www.pinnycohen.com/2008/08/13/marketing-wisdom/why-new-car-sale...


It seems that nearly every week there is an automotive article griping about a lower sales outlook. Many times the writer of the article or the interviewed auto industry representative blames the economy. While the economy has certainly had an effect on car sales figures, there are a host of other reasons why new car sales are dropping that I don’t feel are being discussed much. Built to Last Cars are lasting longer due to better quality control, better materials, and less mechanical parts. It follows that consumers will have less need to buy a new car if their car is still working well. A common excuse for going out new car shopping is, “my car is falling apart”. To illustrate the point, a few months ago some fellow drove his Chevy past its 1 millionth mile! So Many Choices In the past, I have discussed the reproductive habit of products (by which, for example, a vehicle becomes fifteen different vehicles each becoming more specialized) and...

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