Using RSS for Business - Part II

RSS feeds are a toll for delivering frequently updated content to readers, without them having to search for it. Use of an RSS feed offers great opportunities to publishers who are looking for alternative systems to generate readership and/or revenue from their content, whether that content is written, audio or video. This graph shows how RSS can impact web traffic. 1. Create Content For regular, frequent publishing you need to create an RSS feed. The RSS file is just a text file that links to your file and describes the content of the file. This file you create must be a plain text file, created in notepad or text editor. Formatting will break the RSS file. A feed comprises a channel, which has a title, link, description, and (optional) language, followed by a series of items, each of which have a title, link, and description. RSS feeds are created in XML. Feeds can be created using tags that are enclosed in brackets very similar to HTML. You can create RSS feeds without ANY ...