The Power of Publicity Series: Compelling Press Releases

Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye .  While advertising is important, it doesn’t provide the credibility that PR can.  Al Ries, marketing guru and strategist says in his book The Fall of Advertising and the Rise of PR, “For most companies today, PR is far too important to take a backseat to advertising.  In many ways the roles are reversed, PR is in the driver’s seat and should lead and direct a marketing program.” A smart way to apply Ries’s advice is to secure valuable publicity for your company by appearing as a guest on talk radio .  It’s a great vehicle for speaking directly to thousands (and sometimes millions) of listeners tuning in to hear what you have to say!  In the enthusiastic words of one of our clients Dr. Cass Ingram, “Our sales have grown into millions per year from talk radio interviews alone!Â...