The best way to prepare for the future is to look at — and learn from — the past. Danny demonstrated that as he took us through Search 1.0 and 2.0 as a framework by which we can think about Search 3.0 today and 4.0 tomorrow .
I’m going to take a different approach — let’s call it the next best way to prepare for the future. To get a sense for what search might look like in five to ten years, I suggest we probe far beyond that and work our way backwards. Join me on the path to ambient findability.
A phrase coined by Peter Morville and the topic of his fascinating book , ambient findability refers to the all-encompassing ability to be locatable or navigable.
I explored this topic in depth across three columns, ruminating on what it means for personalization , the potential downside , and select quotes from the book in the context of search marketing.
The Cliff Notes version is that ambient findability speaks to a world in which everything and eve...
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The Promise & Reality Of Mixing The Social Graph With Search EnginesFrom: futureofsearch.federatedmedia.net
Post Date: 2008-06-10 07:13:46
Robert Scoble used the theme “let’s blame SEO” as a launching pad for a series of videos on how Facebook potentially could be a killer search engine — regardless of the fact he seems to have no clue that “social graph” or social networking mixing has been tried and abandoned with search. Having watched his videos, which have sparked much discussion , I’ll do some debunking, some educating for those who want more history of what’s...
more Search 4.0: Putting Humans Back In SearchFrom: futureofsearch.federatedmedia.net
Post Date: 2008-05-28 11:39:22
Previously I’ve covered what I dubbed Search 3.0 , how search engines have evolved toward blending vertical or specialized results into “regular” web listings. Today, the step beyond that: Search 4.0, how personal, social and human-edited data can be used to refine search results.
The Search Evolution So Far
Before going ahead, let me summarize what I covered in my past article , in terms of how search engines have changed over time to create and rank the results ...
more Is Microsoft Cashback the Future of Search?From: futureofsearch.federatedmedia.net
Post Date: 2008-05-26 12:44:49
Last week’s search news was dominated by Microsoft’s announcement of Live Search Cashback . The idea is simple: You use search to find things to buy (68% of retail purchases start at a search engine, according to Microsoft). Folks who want to sell you things are more than willing to pay to get your attention (this is pretty much the model of all advertising). If you use Microsoft’s new Cashback service, those folks will pay you for buying their stuff,...
more Search 3.0: The Blended & Vertical Search RevolutionFrom: futureofsearch.federatedmedia.net
Post Date: 2008-05-15 14:54:56
After years of no real dramatic evolution in search, the third generation finally arrived. Google calls it Universal Search , and I’ve been tending to say “blended search” as a generic name for the change that’s now hit all the major search engines. But in doing the agenda for our upcoming SMX West conference , a better term for what’s going on finally clicked: Search 3.0. In this article, I’ll cover the why and what of Search 3.0, taking in Search 1....
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