Two years ago, Robert Scoble and Shel Israel documented in “Naked conversations” how blogs where changing businesses and their engagement with consumers. 2006 was in fact what you might call the year of the company blog. Companies left and right, big and small, opened blogs to engage in conversations with their costumers and fans. This brough the barrier of communication - previously assumed huge and unbreakable - down to waist height. Anyone with a little interest could get in touch with the real people behind companies, the decision makers, and make themselves - and their ideas - heard.
New ways of engaging with people
We’re seeing something similar now but at a hyper-level, through different, specialized channels. Companies are now engaging with their costumers through micro-blogging systems such as Twitter - in fact, just a few hours ago, Peachpit Press started following me on there . We have twitter accounts for our projects like Goplan and Totspot , and...
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On information overloadFrom: feeds.feedburner.com
Post Date: 2008-03-05 06:34:48
A few years ago, not a lot of people used RSS, and those that did, didn’t really subscribe to that many feeds. We limited ourselves to a small set of sites and sources to keep up with because of the limited nature of the tools we used (browser bookmarks, and our memory for remembering URLs). We’re now at a time when the tools exist to help us not have to remember.
This could be you, right?
My RSS reader keeps track of hundreds of feeds for me, and I’ve grown used to...
more Yay! Totspot launched!From: feeds.feedburner.com
Post Date: 2008-03-01 09:30:38
I’ve been (and so has the rest of the team here ) pretty quiet during the last few months. Mostly because we were pretty busy working on Totspot ( blog ), which we launched with a group of really smart people . Totspot is a social publishing platform for parents and their kids. It’s a pretty niche market, but an exciting one too.
Totspot started out as client work and it became our single focus for months - definitely worth it, for several reasons. One: i...
more Dr. Jill Bolte Taylor at TEDFrom: feeds.feedburner.com
Post Date: 2008-03-17 23:39:06
This is not my typical post - be forewarned. It has little to do with entrepreneurship, innovation or technology. It is, though, about the “computer” in you - your brain. It’s Jill Bolte Taylor’s speech at this year’s TED, that was posted on their website a few days ago, that I just finished watching. Jill Taylor is a neuroscientist that experienced a stroke a few years ago and gets to tell the story.
Now, before the video itself. The way Dr. Jill Taylor describ...
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