Corporate Blogging Alphabet - What Is It? I built this alphabet to showcase what I think are the benefits and best practices of corporate blogging. Not all of these entries will apply to every individual blogging scenario, but they all apply to corporate blogging in general. So here you have them, corporate blogging benefits and best practices . from A to Z.
Accountable Accountability applies to corporate blogging in two primary ways. With single-author blogs (such as CEO blogs), the author can inspire trust among readers by “owning” his or her commentary. But companies also assume a certain level of accountability for all blogs under their umbrella, regardless of disclosures to to the contrary. So blogging accountability must be carefully considered at both the individual and corporate level.
Believable Used properly, a corporate blog or CEO blog can make a company more believable. And in the low-trust, post-Enron world of corporate skepticism, a litt...
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A corporate blog makes it easy for readers, be they customers or prospects, to find the latest and most accurate information about its new products and services. It can help achieve customer familiarity with the company products or services. Through the corporate blog, a company can converse directly with customers and prospects. Two way communication creates trust and builds customer relationships. A corporate blog is the perfect choice for interacting with existing and potential clients. Corp... more
Robert Scoble on Corporate Blogging CIO Insight, IL - 1 hour ago By Edward Cone Robert Scoble, who took corporate blogging mainstream, explains the potential for Web 2.0 tools in the enterprise, and why too many companies …
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A corporate blog makes it easy for readers, be they customers or prospects, to find the latest and most accurate information about its new products and services. It can help achieve customer familiarity with the company products or services. Through the corporate blog, a company can converse directly with customers and prospects. Two way communication creates trust and builds customer relationships. A corporate blog is the perfect choice for interacting with existing and potential clients.
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It had to happen. First blogging - weblogging - catches on like wildfire, and everyone is posting their thoughts, tirades, or just minutiae online in their own blogs. Then podcasting came around - the equivalent of blogging in audio form. Today, the hottest new thing is video blogging (also called vblogging or vlogging).
What Is a Video Blog?
In its simplest form, a video blog (vblog or vlog) is the posting of serial videos to a website, with an audience response encoura... more
Did you know that storing ‘tips’ in a file for reference is becoming as obsolete as the T-Model Ford? Let me relate to you how things have evolved in this area.
Disclosure: The viewpoint described here is based on my experience over the last four years, and I do indeed follow the recommendation I have made at the end.
Over those four years I’ve been writing articles, blogging and designing web sites. Naturally I’ve needed to know the best way to do all these th... more
The digital pioneer, as he is often called, Clement Mok had it correct when, a few years ago, he said, ?Five years ago, we though of the Web as a new medium, not a new economy?
We live in a world where not only the Inernet, but blogging can make increase your profit line. In the 90’s, in Swarthmore, Pennsylvania, a young man by the name of Justin Hall became one of the pioneers of what is now known as blogging. He began an Internet journal, and quite honestly, this is how Blogging was b... more
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