Leisure travelers spent slightly less in the state last year while there was a slight gain in business travel and a larger increase in convention spending, according to the Wisconsin Department of Tourism.
The study conducted for the agency by Davidson-Peterson Associates, a marketing research firm based in Kennebunk, Maine, said travelers spent an estimated $12.78 billion statewide in 2007, down 0.04 percent from $12.83 billion in 2006.
Business travel spending totaled $2.43 billion, up 0.4 percent from $2.42 billion. Travel expenses related to meetings and conventions totaled $1.36 billion, up 6.3 percent from $1.28 billion.
But the report said spending by vacationers, who account for 70 percent of Wisconsin travel expenditures, declined 1.4 percent from $9.12 billion to $8.99 billion.
Tourism Secretary Kelli Trumble said new and improved convention centers, lodging properties and attractions have helped drive the increases in business and convention-related travel spending....
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