In When your car is your phone , which appeared in the Mobile issue of the Headlight blog, I covered phone/car integration and the potential impact of the current mobile-application-development frenzy. I posited that the platform of choice for automakers will likely be the iPhone for two reasons:
1) It is the most user-friendly mobile phone designed to date;
2) It is attracting third-party application developers in droves.
While Google Android has sparked a lot of interest, it is clear that the iPhone platform is gaining the initiative in the mobile platform wars. Even Google is hedging its bets by creating iPhone applications (more on that below).
Out of the 500-plus applications released in July with the launch of the iTunes App Store, there are a number of noteworthy automobile-focused applications based on the GPS capabilities of the iPhone. I’ll look at a few of the standouts in this article.
Carticipate
The creators of Carticipate describe the...
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Windows Mobile GPS phone covers Brazil
(Oct. 23, 2008)
Brazilian carrier Elef has announced a compact phone based on the Windows Mobile 6.1 operating system. The "Touche" includes a 2.8-inch touchscreen display, 416MHz PXA270 processor, two megapixel camera, WiFi, Bluetooth, MicroSD slot, and a GPS system with map data for Brazil.
With its clean, softly rounded case, the Touche may be an OEM design, as similar devices have appeared under other brands. The device is as close to a... more
Anyone know of a free mobile GPS app? I find it absurd to pay as much as they charge for this. If nobodyknows of one I’ll probably end up just buying a GPS system, but if i can save some money why not? I have an LG Glimmer through Alltel BTW ... more
The latest trend in online marketing focuses on local search. While there are plenty of business site directories that act like online telephone directories, local search Dejongealisha more than a telephone directory or classified ad site. It’s a community-oriented, user-friendly approach to finding businesses close to home.
Recent studies have shown that an increasing number of consumers are researching local businesses online before heading out to make purchases. As large search pro... more
Just in case you haven't noticed it yet, Google has updated its search page to be more iPhone friendly since last week. Here's the exact info from Google Mobile Blog: Results are formatted to be neatly displayed on the mobile...
Andy J. S.
Andy J. S., PalmAddict Technology Editor, PalmAddict Asia Editor, Indonesia... more
Mobile searches to soon have a voice, thanks to Google The New York Times reports that voice-activated searches will soon be coming to the iPhone courtesy of Google.
a2a_linkname="Apple iPhone App Review - Mobile searches to soon have a voice, thanks to Google";
a2a_linkurl="http://ifones.com/apple-iphone-app-review-mobile-searches-to-soon-have-a-voice-thanks-to-google/";
... more
If search engine visibility alone were a leading indicator of sales, the Big Three Detroit automakers would still be on top. Last month iCrossing released the findings of its Vertical Visibility Index: Automotive , its first study analyzing the paid and natural search visibility leaders amongst automotive OEMs in the U.S., and revealed:
at the OEM level, Ford Motor Company has the largest natural visibility share of market with 22%. They are followed by General Motors Corporation &#... more
Richly interactive websites are an integral part of the automotive industry. To sell a product as complex and as nuanced as an automobile, requires the use of engaging web technologies such as Flash, DHTML and AJAX. In the past, this would mean sacrificing organic search indexing of the dynamic content presented in these interactive experiences. Due to technical constrains by the search engines they could not see the dynamic content in these experiences and thus not have the ability to affe... more
Searching for a new car? If so, your search won’t be simplified by the paid search ads on Google, Yahoo or MSN.
The paid search landscape in the automotive category is a mess. Dealers, OEMs, third-party sites, publishers and competitors bid on one another’s keywords with reckless abandon. No doubt this confuses car shoppers, drives up CPC prices and frustrates the advertisers involved in this landscape. While there are limitations to what advertisers can and cannot control in paid sea... more
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