Steph Booth has written a great post over on Climb To The Stars, 5 Lessons in Promoting Events Using Social Media (Back to Basics) , wherein she talks about the difficulties she faced when she was promoting her conference, Going Solo . Being in the process of promoting my seminar, Making Social Tools Ubiquitous , I can entirely sympathise, particularly with this:
Even though part of what I do for a living is explain social media and its uses in marketing to my clients, I found it quite a challenge when I actually had to jump in and do it. (Yes, I’m aware this may sound pretty lame. By concentrating on the big picture and the inspiring success stories, one tends to forget some very basic things. Sending managers back to the floor every now and then is a good thing.)But the more I think about it, the more I see parallels between promoting an event, and promoting the adoption of social tools in business, so I’m going to take Steph’s five lessons one by...
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More posts from strange.corante.com
Going SoloFrom: strange.corante.com
Post Date: 2008-03-20 09:59:07
Being a freelance consultant isn’t the easiest thing in the world to do. It’s not necessarily the consulting itself that’s difficult, it’s all the stuff that goes along with it - finding leads, closing deals, deciding prices, dealing with recalcitrant clients.
I’ve been a freelance of one stripe or another for ten years now. I started off as a freelance music journalist writing for the Melody Maker, a career move that lasted not even two years. I was rubbish at ...
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links for 2008-03-19From: strange.corante.com
Post Date: 2008-03-19 15:27:02
PressThink: Obama tells the Best Political Team on Television: You Have a Choice
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Clay Shirky: Here Comes Everybody at RSAFrom: strange.corante.com
Post Date: 2008-03-18 23:16:53
This is a paraphrase of Clay’s talk at the Royal Society of Arts.
Clay Shirky, here comes everybody: the power of organising without organisations.
It was chaired by Nico Macdonald, a principal of Spy.
You can find a biography of Clay a shirky.com and wikipedia, Clay interjects. "Wikipedia has done a better job," he said.
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links for 2008-03-18From: strange.corante.com
Post Date: 2008-03-18 15:23:01
edublogs: Social media and ambient intimacy for software engineers
Kevin: Ewan McIntosh says that if you’re designing new kit or a new web service: ‘It’s vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity o
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Journalism.org- The State of the News Media 2008
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