Dear Kalena…
I was just wondering if you would have time to look at my site and give me any ideas of how I could improve it from a customer landing on the site for the first time. I seem to be getting good traffic but conversions are just average at best. Any ideas would be appreciated.
John
Dear John,
There could be lots of factors that result in lower than desired conversion rates. It’s possible that your expectations are too high. If you are only servicing one local community, you have to assume that a lot of your traffic may be coming to your site only to find out that you do not service their area. However, I never like to tell my clients that their expectations are too high, although that is sometimes the case.
The design and professional appearance of your site is terrific. It’s easy to navigate, has all of the important information, and even does a good job at up-selling the customer. One thing I noticed rather quickly is that you do not mention a...
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New Google feature: site search within SERPsFrom: feeds.feedburner.com
Post Date: 2008-03-06 05:11:51
Just heard the news that Google is testing out a new feature in the search results pages. It’s a search box within the search results, directly below the site snippet. It allows searchers to search the entire site where the snippet has come from. Kind of like site search, but off-site. This only works for a few authority sites at the moment, including Amazon, NASA, Wikipedia and the New York Times, but apparently it will be rolled out on a larger scale shortly.
You can read more abou...
more Search Industry Job of the Week: Senior Manager - Search Engine OptimizationFrom: feeds.feedburner.com
Post Date: 2008-03-05 21:30:48
Job Title: Senior Manager - Search Engine Optimization
Job Reference #: Unknown
Position Type: Full Time
Name of employer: CafePress.com
Location: Foster City, California
Date Posted: 29 February 2008
Position description:
The Senior Manager, Search Engine Optimization (SEO) plays a pivotal role in the growth and optimization of CafePress.com’s natural search engine traffic. The ideal candidate will have experience developing and executing SEO strategies for...
more Link building tips e-bookFrom: feeds.feedburner.com
Post Date: 2008-03-05 11:46:52
I love finding top-notch resources for our Search Engine College students. Danny posted this one on Facebook today: Link Building Secrets from Pole Position Marketing. It’s basically a PDF e-book with link building tips from some of the best known names in search. Great idea!
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more Q and A: How do I cancel a domain transfer with Domain Registry of America?From: feeds.feedburner.com
Post Date: 2008-03-04 03:40:40
Hi Kalena,
Hi! I just read some of your blog posts about Domain Registry Of America! For those of us who have already sent in our check and whose check has been received by DROA, what’s the best way to get out?
Everywhere I’ve seen on the internet assumes you haven’t already done so. Turns out I looked up DROA’s reputation too late. I only looked it up because I received another email from namejuice.com, telling me that they have received a request from droa t...
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