Online Ads Look Different, Sell Differently Take a good look at Internet advertisements. What makes them unique from ads on any other media format? How do they strike you not as a marketer, but as a viewer? The Internet offers a variety of options for ads including text, graphics, video, sound, and scrolling. It’s the “all of the above” advertisement. Marketers have much more flexibility with online ads than broadcast commercials and print advertisements. The difference in online ads means a different impact on the audience, leading to a unique form of buying persuasion. What is it you would like to see come out of your online ads? Do you need something to lead customers to your publicity articles online? Do you want a strategically placed text and graphic ad on an industry website? Think carefully about what you hope to gain through online ads because they can either be a duplicate of other promotion or utilized for their unique possibilities. See Also Mar...
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Making the NewsFrom: news.powerpr.com
Post Date: 2006-05-08 07:44:00
Contributing on the opinion page The local newspaper is one of the best publicity opportunities that you have. Especially in small to medium sized towns, the newspaper is a great place for you to do a little business promotion. One of the easiest ways to get your company seen is to write a letter to the editor. Taking the time to weigh in on an issue shows the public that you are interested in what goes on, and it shows that you are approachable. A lot of PR is more than just shameless self-pro...
more News Values: ImpactFrom: news.powerpr.com
Post Date: 2006-05-08 07:40:04
Second in a seven part series on how knowing news values can improve media relations Impact is one of the news values we will look at as we learn to use them to our advantage in PR media relations. Impact is something that affects a lot of people. If something has impact, the media wants to cover it because the information will be useful to its audience. You can use impact to your advantage during a PR campaign if you can show how your business has impact in a particular area, or how one of yo...
more Repositioning Your BrandFrom: news.powerpr.com
Post Date: 2006-05-08 07:36:21
Sometimes you need to rethink your brand position Every so often, it is a good idea to think about your current brand position. Is your brand advertising accomplishing what you want it to? Is your ad response desirable? Are you reaching your target market? Additionally, you need to ask yourself whether your brand position is the same as it was at your last evaluation. Have the needs of your customers changed? Is your target market shrinking in size or shifting into other segment...
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