Online Ads Look Different, Sell Differently The word advertisement needs an extensive makeover. Marketers and the general public alike throw around the word advertisement as though it means one specific type of publicity. When you line up every promotional message that could possibly be represented by the word ‘advertisement’ it would be surprising how different each type really is from the next. Advertising on the television has to fit the medium of television as a constant flow of visualization and sound. Advertising on the radio is based upon sound, ads on a publication is limited to text and graphics, and the billboard is transitioning somewhere between text, graphics, video, and scrolling images. Another type of advertisement to add to the lot is the online advertisement . The Internet offers a variety of options for ads including text, graphics, video, sound, and scrolling. It’s the “all of the above” advertisement. The rise in online advertis...
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Making the NewsFrom: news.powerpr.com
Post Date: 2006-05-08 07:44:00
Contributing on the opinion page The local newspaper is one of the best publicity opportunities that you have. Especially in small to medium sized towns, the newspaper is a great place for you to do a little business promotion. One of the easiest ways to get your company seen is to write a letter to the editor. Taking the time to weigh in on an issue shows the public that you are interested in what goes on, and it shows that you are approachable. A lot of PR is more than just shameless self-pro...
more News Values: ImpactFrom: news.powerpr.com
Post Date: 2006-05-08 07:40:04
Second in a seven part series on how knowing news values can improve media relations Impact is one of the news values we will look at as we learn to use them to our advantage in PR media relations. Impact is something that affects a lot of people. If something has impact, the media wants to cover it because the information will be useful to its audience. You can use impact to your advantage during a PR campaign if you can show how your business has impact in a particular area, or how one of yo...
more Repositioning Your BrandFrom: news.powerpr.com
Post Date: 2006-05-08 07:36:21
Sometimes you need to rethink your brand position Every so often, it is a good idea to think about your current brand position. Is your brand advertising accomplishing what you want it to? Is your ad response desirable? Are you reaching your target market? Additionally, you need to ask yourself whether your brand position is the same as it was at your last evaluation. Have the needs of your customers changed? Is your target market shrinking in size or shifting into other segment...
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