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buzzya.com

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Jul 02, 2008 3:15 p.m.

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Poking Holes In The Long Tail Theory

Source: http://www.buzzya.com/2008/07/02/poking-holes-in-t...

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Show me items relating to: Long Tail, Anita Elberse

Just because the Internet makes it possible to offer a near-infinite inventory of goods for sale does not mean that consumers will start wanting more obscure items in any great numbers. That is the conclusion Harvard Business School associate professor Anita Elberse comes to in a recent article in the Harvard Business Review that takes on some of the sacred cows of the Long Tail theory.

The Long Tail is Wired editor Chris ...

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