Netflix Via 360? Survey Says… Maybe

In recent months, DVD-by-mail darling Netflix has been re-branding itself as a video-on-demand service with a strong broadband component, and judging by a recent user survey conducted by the company, they’re contemplating a push into the next-gen game console space as well. According to Reuters, Netflix is asking customers if they’re interested in streaming movies via the Xbox 360 . When the news service asked if this means they’re about to jump into bed with Microsoft, a company spokesman coyly demurred, except to note a desire to distribute movies “in as many ways as possible.” If the survey results are positive enough, I suspect it’ll end up a done deal. Regardless, the fact that Netflix is even feeling out this possibility suggests a larger takeaway: Forget about Blu-ray, think broadband streaming. Sony was recently crowing about its triumph over Hollywood studios, which after much pressure, largely acquiesced to rejecting HD-DVD i...