Metallica has done it again. Forget going after people pirating their music; this time they’ve gone after people writing about it… after inviting them to hear it.
The Story So Far
Here’s how the story goes: Metallica representatives recently played tracks from their upcoming album to a bunch of critics/bloggers/journalists (depending on whose take on this you read). They then (surprise surprise) blogged about what they heard.
As Wired’s Listening Post blog reports :
“At no point was the writer ask[ed] to sign a non-disclosure agreement. The Quietus and other websites ran pieces on the album, but were quickly contacted by Metallica’s management via a third party and told to remove the articles.”
Blogostorm
Surprise surprise - a storm has erupted in the blogosphere:
Metallica Has Smoked Themselves Retarded - Mashable
Metallica: One Step Forward, Two Steps… - Mathew Ingram
Metallica: you are insane (...
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Enough With Blogger Strategies!From: feeds.feedburner.com
Post Date: 2008-03-04 13:04:30
I attended an event recently where I had the pleasure of chatting with a number of executives about social media.
All a-buzz with buzz words
The ‘in’ term seemed to be “blogging strategies” - “we need a blogging strategy for what we’re doing…”
While it wasn’t the time or the place for a lecture on not leaping in too quickly, I squirmed inside every time I heard the term, because I knew they meant it in one of two ways:
We should have ...
more Twitter… In Plain EnglishFrom: feeds.feedburner.com
Post Date: 2008-03-06 05:05:24
Ever struggled to explain Twitter to someone? Or, if you’re not using it, wonder why other people rave about it so much?
Twitter describes itself as a tool “for staying in touch and keeping up with friends no matter where you are or what you’re doing.”
That description is true, but not comprehensive or particularly helpful. For a more fulsome explanation, you can check out this guide to Twitter .
Here’s a fantastic new video that explains Twitter in plain ...
more IABC Takes The Lead With The Social Media ReleaseFrom: feeds.feedburner.com
Post Date: 2008-03-05 19:50:39
The social media release has taken another step towards the mainstream.
In a move that caused a bit of an online stir this morning, IABC announced that it is taking a lead in the push to develop standards around the social media release. The organization issued both a social media release and a traditional release announcing the news.
If you’re not familiar with the concept of the social media release, it’s a new format for news releases that takes advantage of the linking, ...
more Reality Check On TwitterFrom: feeds.feedburner.com
Post Date: 2008-03-11 21:07:56
It’s time to stand up and call "bullshit" on people who say Twitter is replacing blogs.
Don’t get me wrong - I love Twitter. I use it more than any other social media tool, I have a lot of connections on there and I get a lot out of it. But it’s not replacing blogs (not yet, anyway).
Time to break out of the bubble, people. Let’s look at this with a bit more perspective.
Sure, many of us in the social media circle use Twitter to fire off quick messages ...
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