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Google’s one chance for Android - become a wireless carrierSource: http://feeds.feedburner.com/~r/weblogsinc/blogging...Displaying mentions in this article, for full text please visit source. Filed under: Products and services, Launches, Google (GOOG)  When Google, Inc. (NASDAQ: GOOG) purchased wireless software development company Android years ago, its founder asked Google’s co-founder Larry Page, "Is this interesting to Google?" It sure turned out to be, although the mobile phone operating system environment was announced almost a year ago and nothing concrete has shipped in a customer device yet. My bet is that Google isn’t delaying development to fine-tune its software -- it’s had years to do that and the money to boot.The problem is the wireless environment in the U.S., for starters. The competitive landscape is so tightly controlled that Google’s mantra of "open access" just won’t sit well with wireless carriers used to telling customers what they can and cannot do with their phones. If you think U.S. consumers have control over their wireless lifestyles, a quick trip to Europe will dispel that notion pretty fast. If Google really wants to make Android the ubiquitous, free and open mobile operating system it wants it to be, what are the alternatives to having partnerships with mobile carriers who will, of course, be afraid of Google? Google has bid on wireless airwaves before (only to have the goal of allowing open devices accessible to closed networks), but this time, I see it going down the mobile virtual network operator route, plain and simple. Although the MVNO model has largely failed in the U.S., Google doesn’t have a national wireless network to operate. But with its large pockets, it sure can buy wholesale from the existing carriers and place its Android customers with service -- and then, give them anything they want. Like, mobile search results with ads next to them. Feeds and posts are not affliated with ://URLFAN. They are displayed here simply for informational purposes, if you would like to remove your feed, posts, or domain from ranking and analysis, please contact us. |
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