Our CFO was kind enough to forward me an article from the Wall Street Journal , " Most Corporate Blogs Are Unimaginative Failures ." Once I recovered from his passive-aggressive attack, I actually read the article and was relieved to discover that, for all its faults, at least this corporate blog doesn’t commit the sins Forrester enumerated in the study on which the article was based.
Forrester faults most B2B corporate blogs with: lack of personality; infrequent posting; and the mere recycling of press releases. As far as the first two go, I think we’re good. Personality is my only real asset, so if ain’t coming through in this here blog then, gosh darn it, I’m doing something wrong.
On the frequency front, I’ve maintained a fairly steady "3 posts a week" pace, but I’m trying to bump that up to 5 per. And as far as press releases are concerned, if you want to read them, you can find them here on our corporate website .
Finally, Forreste...
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Every Job Is a ProjectFrom: blogs.aquent.com
Post Date: 2008-03-31 14:25:34
I always get in trouble when I start a post this way, but I’m a slow learner...
The other day I was talking to a friend who happens to be in marketing. When I first knew him some seventeen years ago, we were in a band together and he was one of the two guys who had a real job (I was not the other one). Back then he was doing market research, I believe, for a computer manufacturer and has spent most of his subsequent career in the tech sector working for some well-known brands ...
more The Coolest Thing EverFrom: blogs.aquent.com
Post Date: 2008-03-27 14:25:02
Maybe I was just desperate, but, in order to come up with a blog post today, I went to Google and searched for the coolest thing ever . That search led me to this site, Webware , which features, "Cool Web 2.0 Apps for Everyone."
The Cool Web App they were calling "the coolest thing ever" is this: Viscosity - the modern art generator .
The coolest thing ever? Even though I did use it to make the adjoining hideous graphic in about 10 seconds, I’m not so sure. I’m kind of leaning...
more What Is a Website?From: blogs.aquent.com
Post Date: 2008-03-25 08:46:28
This is a snapshot of Modernista!’s new website. Yes, they are using their Wikipedia page as their homepage (though apparently Wikipedia took it down for a while due to this unconventional usage). They also use Google News for their "news" section and Flickr for their portfolio.
I’m not the first to write about this. PSFK wrote about it last week, as did MarketingVOX and others. Before that, a number of bloggers - Gareth Kay , Paul Isakson , and Tom O’...
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