As the economy takes a turn for the worse, what do companies have to do to stay in business? Attack their competitors, I guess. An article in the Wall Street Journal discusses how companies such as Campbell Soup and Burger King are going directly after Progresso and McDonald’s, respectively, in their newest ad campaigns. As quoted in the Wall Street Journal, Russ Klein, Burger King’s president of global marketing strategy, says this isn’t going to change any time soon. “With the current financial crisis looking like it is far from over, consumers can expect plenty more attack ads.”
Specifically, a poster ad for Campbell Soup displays a can of their Select Harvest brand next to Progresso. Above Campbell it says “Made with TLC,” while over Progresso is displayed “Made with MSG”. Do companies really have to go this far to make a profit? Patrick Doyle, president of Domino’s USA believes so. According to Doyle, “In a downturn, people are being mo...
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Gail Simmons's favorite snack. Photo: Courtesy of Pepperidge Farm Gail Simmons got giddy during her New York Diet last week when she came to the topic of Australian Tim Tam’s cookie contract with Pepperidge Farm and Target. Simmons rediscovered the cookie at the New York Wine & Food Festival last month and is addicted to the rectangular biscuits, which come in chocolate crème or caramel flavors and then are coated in chocolate. Though the Campbell Soup Co. owns bo... more
Arnott’s is sharing their famous Tim Tam recipe with their US sister-company Pepperidge Farm in hopes of getting Americans to love the chocolate cookie that Australians have been all over for the past 40 years. The Tim Tam packs in regular chocolate and caramel are to be sold exclusively at Target beginning November 2008 until March 2009.
I’m assuming that after March 2009, Campbell Soup Co. , which owns Arnott’s and Pepperidge Farm, will take a look at how well the... more
Well, not really. But Burger King’s new viral marketing campaign skeeevs me out. Wanna know why? Anthing involving this dude is terrifying:
When I look at that thing, I feel like I have every sexually transmitted disease known to man. But I digress.
The folks over at BK are leaving random wallets on sidewalks near Burger Kings. I guess the idea is that, in these hard times, people will steal the wallets instead of returning them to a nearby police station? Because inside these ... more
Burger King attempts to tarnish the unbeaten record of Harbour Centre as they collide in the 2009 PBL PG Flex Linoluem Cup at the Ynares Sports Center in Pasig.
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Burger Island From: cheapestvideogamez.biz Post Date: 2008-11-21 10:19:56
Burger Island ... Burger Island Now!!! Hamburger - Wikipedia, the free encyclopediaA hamburger (or burger ) is a sandwich consisting of a cooked ground meat patty, ... Other major fast-food chains – including Burger King (also known as Hungry Jacks ... Burger Boat - Builder of Custom Super Luxury Yachts & Ship/Yacht Agent ... The pinnacle of quality, the allure of adventure. Burger boat has been a tradition in American yacht sales since 1856, we specialize in custom built b... more
The team at Google is optimistic about the company’s latest release. The have recently launched Google Sites , a free, user-friendly web site building application aimed at professional teams and businesses, and the service has been incorporated into Google Apps. Using the technology from their 2006 acquisition of the wiki platform JotSpot , Google Sites boasts the following:
Anyone can use this application (”as simple as editing a document”)
It will create an en... more
Food companies have long suffered from public backlash regarding their marketing efforts. They have been continually (and rightfully) criticized for the way sugary snack and fast foods are marketed to children and adults alike. It seems, however, with our national discussion about health and wellness heating up, that food marketers are listening and responding to complaints. More and more companies have reformulated and repackaged familiar products to make them healthy, and the strategy... more
Many small businesses share a common problem: they need to hide just how small they are from their big customers. One of the easiest ways to conceal your small operation is to use a professional phone service, but between hardware installation and monthly fees, a good phone system can cost thousands of dollars. Internet-based phone systems are coming to the rescue of small and medium-sized businesses, giving them a low-cost alternative to traditional systems.
One service comes from Redwood Ci... more
When most people think of treasure hunting, familiar characterizations come to mind: pirates, old maps written on ancient scrolls, chests full of gold coins buried where “X marks the spot.” Well, this concept has been taken into the 21st century…with some high technology updates. It is called Geocaching , and since its launch in 2000, this net community has gained over 500,000 members worldwide. Basically, the idea is a modern day treasure hunt, but instead of pirates, scroll... more
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