Adidas plans to open new stores in China

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Filed under: Forecasts, Consumer experience, Competitive strategy, NIKE, Inc’B’ (NKE), Economic data

If you love Adidas’ clothing and footwear then I have some good news for you. Adidas is eying to open about 2,300 new stores in China by 2010, lifting its total number to 6,300. The company’s decision came as a result of strong demand from China even in times when we might expect to see some downturns.

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As well as getting growth in revenue, by opening its biggest store in the world in central Beijing Adidas aims to beat rival Nike Inc. (NYSE: NKE). Back in 2007, China became Nike’s second-largest market, and its Chinese sales reached $1 billion in 2008.

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