Special surprises greeted thousands of Atlanta commuters during their drive down I-75, yesterday. If they took the time to observe any of the billboards, they may have noticed the Arby’s logo on large helium balloons floating above faces of local and national celebrities (to imply the were "Thinking Arbys"-as the logo says).
The guerilla advertising stunt made the rounds on adrants so it tempted me to take a deeper look at the firm behind the stunt- Fletcher Martin. On first glance,the company’s motto flashed across the screen: It doesn’t matter how well you say the wrong thing
A quick read over the About us section made me feel like I was combing through the first chapter of a self-help book. Fletcher Martin’s view on advertising:
"We’re not saying advertising is broken, but the system it operates in currently leaves a lot to be desired.Which is why we took a long look in the mirror and at our industry and analyzed the probl...
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Friday Fun: Social Media Conferences Live via Tweets & StreamsFrom: marketing.blogtanker.com
Post Date: 2008-09-13 01:00:32
Friday Fun is Diva Marketing’s virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend ‘playground’ time to be sophisticated-silly. Or sometimes just plain silly. Toss of a pink boa to Geoff Livingston and Debbie Weil for walking the social media talk when it comes to Blog Potomac. Can’t be in Falls Church, VA today or are bummed that you procrastinated and Blog Potomac was sold out .. watch the Live stream or at Buzz Bin via ooVoo Or pop by for 140...
more My Twitter Manifesto: Rules created by me for meFrom: marketing.blogtanker.com
Post Date: 2008-09-12 23:00:40
I did a search for “twitter manifesto” and I am sad to say that I was not the first to coin this phrase. Darn, there goes my legacy. For the last couple of months, my participation on Twitter has grown significantly and yes, I have become somewhat addicted. I tend to follow certain peeps who I […]
I did a search for “twitter manifesto” and I am sad to say that I was not the first to coin this phrase. Darn, there goes my legacy.
For the last couple of months, my participation on...
more Social Media Marketing Best Practice TipsFrom: marketing.blogtanker.com
Post Date: 2008-09-12 17:00:49
Social media marketing must be graduating from nursery school if the latest meme is - What is your best practice in social media marketing? Liz Strauss , as in the Diva Divine Ms. Liz Strauss, tagged me to play along. The game was stated by Mitch Joel, Six Pixels of Separation. Social media is unlike any marketing strategy I know. None of what I’d call tactics, some may call “tools” were built for marketers. Perhaps widgets might be the exception. Think about it for a sec or t...
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