Marketing types, and I’ll generously include myself in this group, like to talk about ‘the conversation’ and ‘the dialogue’ between consumers and brands. I try to read a variety of marketing/branding/PR/Advertising blog and have noticed something: Many of the blogs have very few comments. Here’s a very unscientific survey - I looked at the front page of several blogs, looked at the number of posts and the total number of comments:
PSFK : Posts:36, Comments: 57 (Avg. # comments per post: 1.58)
Brand Autopsy : Posts: 30, Comments: 192 (Avg. # comments per post: 6.4)
Influential Marketing Blog : Posts 10, Comments: 36 (Avg. # comments per post: 3.6)
Murketing : Posts 15, Comments: 7 (Avg. # comments per post: .47)
Grant McCracken :Â Posts 14, Comments 65 (Avg. # comments per post: 4.64)
Eyecube : Posts 10, Comments 7 (Avg. # comments per post: .7)
Online Marketer Blog : Posts 5, C...
Content suppressed by ://URLFAN, for full article visit source
City of Ember: A missed DINU opportunityFrom: eyecube.wordpress.com
Post Date: 2008-09-29 06:10:07
CoE TV commercial: Not a bright idea
Late last week the marketers behind the City of Ember  were pushing a commercial that featured Bill Murray, a star of the film, as a political candidate in a style very similar to traditional political ads we see today, complete with an “… and I approved this message,” ending.
I’m not familiar with the City of Ember franchise, but this ad was nothing more than an attempt at the quick laugh and in doing so they sacrificed...
more Tactics v. StrategyFrom: eyecube.wordpress.com
Post Date: 2008-09-28 09:09:48
The terms tactics and strategy get thrown around a lot. We heard them in the first McCain-Obama debate on Friday, and I hear them at work as we discuss what and how we are going to help our clients. Putting aside personal political feelings for a moment, I think Senator Obama was correct purely from a rhetorical standpoint when he described the surge as a tactic rather than a strategy. Let’s break this down for moment.
Just like in a marketing campaing, you have to begin with an objec...
more Bagels, Donuts & CupcakesFrom: eyecube.wordpress.com
Post Date: 2008-09-25 06:07:26
Mmmm, donut
Ask a person where they go for donuts and more than likely you’ll get the following answer: “Dunkin’ Donuts.” Maybe, “Krispy Kreme” (are they still around?). Ask a person where they go for bagels and more than likely you’ll get the following answer: “Oh, we have the best bagel place in out town.” And that place is invariably a local mom & pop shop that may, or may not, have great bagels, but you aren’t go...
more I smell a trend: Narrative PerfumeFrom: eyecube.wordpress.com
Post Date: 2008-09-24 09:29:49
As you know, I’m all about the Deeply Immersive Narrative Universe. For the most part, that includes seeing, hearing, touching and maybe tasting a brand. But not very often are the olfactory senses engaged to tell a story. Marketing opporunity? Some think so. Grant McCracken tips us of to Etat Libre D’Orange , a frangrance company that takes a different approach to perfume. I really can’t do the brand, the site or the descriptions of the scents justice, you have to check...
more 
Websites mentioned in article
Buzz Words mentioned in article:
How popular is eyecube.wordpress.com?
